The neon-drenched cityscape of Las Vegas has found itself playing host to a thrilling new attraction, the JOHN WICK EXPERIENCE, nestled within the immersive entertainment haven of AREA15. This isn’t just another themed attraction; it’s a meticulously crafted dive into the shadowy, high-stakes world of the John Wick cinematic universe, inviting fans to step beyond the screen and into the very heart of the Continental.
Spanning a sprawling 12,000 square feet, this immersive journey, now open to the public, is a testament to the franchise’s enduring popularity and the dedication of its creators. Lionsgate, in collaboration with Chad Stahelski, the visionary director behind the billion-dollar franchise, has meticulously designed an experience that transcends mere observation. The newly released photographs offer a glimpse into this meticulously designed space, showcasing not only the themed bars and retail shop but also the intricate set design that transports guests to the underworld of assassins and high-table intrigue.
Stahelski, alongside his team at 87Eleven Entertainment, played a pivotal role in the experience’s creation, ensuring that the essence of the John Wick universe was faithfully captured. This collaboration extended beyond mere aesthetics, encompassing the intricate stunt work that defines the franchise’s action-packed sequences. The result is a seamless blend of cinematic immersion, live interactions, and interactive gameplay, challenging guests’ wit, skill, and nerve in a way that blurs the lines between reality and fiction.
Upon entering the JOHN WICK EXPERIENCE, guests are immediately immersed in the fantastical underworld, tasked with completing a mission that unfolds in unique and unpredictable ways. The experience is designed to be highly interactive, allowing guests to encounter familiar characters, navigate iconic locations, and unravel the intricate mythology of the John Wick universe. Whether rubbing shoulders with Continental Las Vegas staff, encountering notorious assassins, or engaging with enigmatic crime bosses, guests are drawn into the culture, trusted with secrets, and invited into private areas, promising an authentic and compelling action-packed adventure.
To bring this vision to life, Lionsgate partnered with Egan Productions, a seasoned creator of immersive experiences with over two decades of expertise. Egan Productions, known for their work on other successful Las Vegas attractions like The Official SAW Escape and Escape Blair Witch, brought their expertise in escape rooms, attractions, and live events to the table. Their understanding of immersive storytelling and their ability to create engaging and challenging experiences made them the perfect partner for this ambitious project.
Jenefer Brown, Executive Vice President & Head of Global Products and Experiences at Lionsgate, emphasized the importance of honoring the complex and meticulously designed world created by Chad Stahelski. “The most important part of creating this experience was honoring that and making sure that our guests truly feel like they are part of the world of the films,” she stated. “The experience delivers wholeheartedly on that promise, and we are excited to share it with fans.”
Jason Egan, the driving force behind Egan Productions, highlighted the sleek and sophisticated atmosphere of The Las Vegas Continental. “The John Wick Experience drops you into the sleek, sophisticated world of The Las Vegas Continental,” he said. “This is the ultimate destination for anyone seeking a unique and captivating Vegas experience, and a must-visit for John Wick fans.”
The launch of the JOHN WICK EXPERIENCE coincides with Lionsgate’s ongoing expansion of the John Wick universe across various multimedia platforms.
Chad Stahelski continues to oversee the franchise, ensuring a cohesive and consistent vision across all mediums. In addition to the four hit films, the John Wick universe is expanding with spinoff films like “Ballerina,” set for a June 6th release, and a spinoff starring Donnie Yen that is currently in development. Furthermore, Lionsgate is developing the highly anticipated series “John Wick: Under the High Table,” with Stahelski and Keanu Reeves serving as executive producers. The studio also has a John Wick AAA video game in the works, further solidifying the franchise’s presence in the entertainment landscape. The John Wick Experience in AREA15 serves as another facet of this expansion, allowing fans to physically enter and interact with the world they’ve come to love.
