The NFL announced 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone as the headline performer for the Super Bowl LIX YouTube Tailgate Concert, the league’s ultimate pregame party, exclusively livestreamed on YouTube. The concert is set to take place just steps away from Caesars Superdome in New Orleans on Feb. 9, 2025, before the championship game begins. This year marks YouTube’s first time as the official sponsor of the Super Bowl Tailgate, bringing people around the world a front-row seat to an unforgettable performance by one of the biggest stars in music.
The Super Bowl LIX YouTube Tailgate Concert brings the energy of New Orleans’ ultimate pre-game party straight into the homes of fans, delivering all the excitement and action live from Caesars Superdome. Now for the first time, fans can tune in to the NFL’s YouTube channel at 3:00 p.m. CT to watch a high-energy live performance from headliner Post Malone. Set a reminder now and tune in on YouTube on Feb. 9.
With multiple videos in YouTube’s “Billion-View Club” and almost 18 billion total views on his YouTube channel, Post Malone has become a global phenomenon with his genre-defying sound. Post recently released his record-breaking album, F-1 Trillion which landed at #1 on the Billboard 200. His album, and 2024 collaborations earned him 8 2025 GRAMMY nominations. This spring he will headline Coachella before hitting the road on his The Big Ass Stadium Tour. With a series of record-breaking achievements, Post Malone continues to push boundaries and dominate the music world.
Throughout Super Bowl Sunday, fans will have the opportunity to watch exclusive content on the NFL’s YouTube channel, with hours of exciting live programming leading into the big game. The day kicks off with special pre-show entertainment, including ‘Ultimate Tailgate Party.’ hosted by top YouTube Creators Kristy & Desmond Scott, Chanen & Juwan Johnson, Monet McMichael, and Carter Kench, who will set the stage for an unforgettable pregame celebration.
This year’s Super Bowl LIX YouTube Tailgate Concert marks a significant moment, as YouTube takes over as the official sponsor of this fan-favorite pregame event, providing an experience that amplifies the energy and excitement of the Super Bowl. This partnership is a natural fit, given YouTube’s commitment to supporting the creator and artist communities, its global reach, and the company’s dedication to delivering unparalleled entertainment that brings fans around the world closer to the events they love.
The tailgate event began at Super Bowl LIV with a virtual concert from Miley Cyrus during the pandemic. Since then, it has become a staple of the pregame festivities, with past headliners like The Chainsmokers, The Black Keys, Jason Derulo and Gwen Stefani. This year, YouTube’s global community of artists, creators and fans will be at the heart of the celebration. People attending and at home can expect an even more dynamic experience that leverages the platform’s expertise in music discovery, fan engagement, streaming and entertainment, setting the stage for an unforgettable Super Bowl LIX.
